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Exhibitor and Attendee Marketing
Strategy
J. Spargo can develop an effective marketing strategy for your event. Thirty five years of results oriented experience, implementation of industry best practices and new innovative approaches to selling are used to increase revenues from exhibit space and sponsorship sales. J. Spargo measures the results of all marketing efforts to identify positive and negative trends.
Advertising and Media Planning
J. Spargo will work with you to develop a comprehensive media plan for paid and bartered advertising. J. Spargo can also solicit bids, evaluate responses and select a Public Relations firm to handle industry and national press releases, communications and announcements.
Electronic Marketing
Rising postage and printing costs make electronic marketing a cost effective method to communicate with potential exhibitors. J. Spargo promotes your event to prospective exhibitors using email, search engine marketing, banner advertising and more.
Social Media Marketing
- RSS Feeds
Copywriting and Editing
Effective sales copy is critical to the success of a marketing piece and the overall campaign. J. Spargo works with several copywriters who specialize in writing sales copy for tradeshows.
Marketing Collateral Design
The design of your marketing collateral can make a lasting impression on potential exhibitors. J. Spargo works with several designers to find just the right look and feel for your event.
Direct Mail Planning and Fulfillment
An integrated marketing program includes direct mail; J. Spargo develops postcards, brochures and more that generate results.
Database Development
The most important element of a marketing campaign is the database. J. Spargo works to develop the best possible prospect list for your event using our proprietary database and ancillary databases of pre-qualified leads.
Website Development and Hosting
J. Spargo can build and host your entire event website or an exposition specific microsite. The website incorporates the look and feel of the event design/theme and includes aninteractive floor plan and exhibitor list. Each confirmed exhibitor has ability to enter company information, product categories, a description of their products and services, and contact information. Attendees have the ability to visit the site and review products/services offered. plan their visit to the exposition and schedule appointments with exhibitors. Exhibitor data is electronically exported to facilitate the creation of Exhibitor Directories and/or other materials distributed to attendees onsite.
